On Tuesday, July 25, 2017, upon request of Kevin F. Willette, Local Purple Heart Recipient, the New Ipswich Board of Selectmen proclaimed New Ipswich a Purple Heart Town, honoring the service and sacrifice of those from the community who were awarded the Purple Heart while serving in our nation's wars. New Ipswich also recognizes August 7 annually as Purple Heart Day and people and organizations of New Ipswich are urged to display the American Flag as well as other public expressions of recognition of Purple Heart recipients. New Ipswich is the first Town in New Hampshire to be proclaimed a Purple Heart Town.

The Military Order of the Purple Heart is a congressionally chartered (Title 36 USC, Chapter 1405) United States war veterans' organization headquartered just outside Washington, DC, and has a membership of approximately 45,300 veterans. Their mission is "to foster an environment of goodwill and camaraderie among combat wounded veterans, promote patriotism, support necessary legislative initiatives, and provide service to all veterans and their families."

Signs declaring New Ipswich a Purple Heart Town will be erected near the Welcome to New Ipswich signs on the roadways into New Ipswich.